вЂњWeвЂ™ve seen something of a revival in certain fashion circles,вЂќ says Olivia McEwan, lingerie buyer at Selfridges. Around 30% of the knickers sold are G-strings compared to briefs, which account for about 40%. Teresa Calice at lingerie company Bodas thinks itвЂ™s all about comfort: вЂњWe have a Sheer Tactel fabric that is super-strong but is so light it feels like a second skin.вЂќ If you can combine the two, well then.ДЄt Selfridges, however, sales in thongs are up on last year.

But if VPL was the enemy, then technology was the answer. The New York Times purports вЂњthe same kind of contrarianism that helped elevate Birkenstocks and fanny packs, young women are embracing вЂњgranny pantiesвЂќ for the decline of the G-string. Then there was the feel: вЂњThe comfort they offered could only be described as minimal the equivalent of calling a small studio flat вЂњspaciousвЂќвЂ™ explains another veteran. Another blames вЂњmisguided peer pressure from friends вЂ¦ that they were the pinnacle of sexinessвЂќ. In shape, G-strings date back to loincloths, but their popularity is arguably more focused on hiding a VPL (or visible panty line), which was вЂњthe most embarrassing thing that could happen to a teenage girl вЂ“ according to Shout and Bliss, anyway,вЂќ explains one former wearer. вЂњThis shape is decreasing in popularity as women are shapes like the Brazilian as a NO VPL alternative.вЂќ This spring, Marks & Spencer has announced a sharp decrease in the number of G-strings being sold: вЂњLess than 1 in 10 of the knickers we sell is a thong,вЂќ says Soozie Jenkinson, head of lingerie design. If the 1990s is back in fashion, and back it is, then the decadeвЂ™s reach stops at underwear, if figures are to be believed.

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